Job title: Paid Media Planner NAM
Job type: Permanent
Emp type: Full-time
Skills: digital marketing b2b paid social paid search programmatic digital media
Salary type: Annual
Salary: Negotiable
Location: New York
Job published: 01/06/2021
Job ID: 32081
Contact email:

Job Description

MOI Global

The Role

The Digital Campaign Manager is responsible for planning, implementing, and reporting on integrated media campaigns, with focus on biddable media (Social, Search, Video, Programmatic) and working closely with the Account team on delivering an excellent client experience. The Campaign Manager will be responsible for managing day to day delivery of campaigns and contributing to profitable relationships with brand advertisers. This individual must have a strong understanding of Paid Search, Paid Social, relying on experience and judgement to plan and accomplish goals. A certain degree of creativity and latitude is required:

Execution of Day to Day Production Tasks

  • Completes QA and all production procedures accurately
  • Analyses performance metrics and proactively optimizes campaigns to increase performance
  • Identifies trends in data to drive optimization strategies
  • Manages campaign calendar, trafficking assets, screenshots, billing and related pre/post launch processes
  • Desire to learn and contribute to a rapidly growing global business and work in a pleasant environment with nice colleagues
  • Build, manage and optimize digital campaigns on major biddable platforms (Google, Facebook, LinkedIn)
  • Work with 3rd party Programmatic partners to execute campaigns
  • Strategize, execute and manage Digital Marketing activities of established local brands across multiple industries, with a focus on B2B technology
  • Manage and execute content syndication and demand generation campaigns
  • Closely monitor digital campaigns performance to ensure KPI and campaign objectives are met
  • Assist Global Media Director and all relevant teams in research and planning issues
  • Attain Google AdWords and Analytics certifications
  • Attain Facebook Blueprint certification
  • Manage and work closely with clients alongside Account team for campaign deliverables
  • Take ownership of researching all relevant information required for any campaign in order to understand the product/ service/ promotional offering you are marketing
  • Know the status of any of your on-going campaigns you are working on at all times
  • Ensure all work submitted is to the highest of standards with an exceptional level of attention to details
  • Work independently with little/no guidance, take full ownership of your projects, deal proactively with queries without delay to timelines, present solutions and adding value at all levels, and seekadvice from your line manager where necessary
  • Always project a positive and can-do attitude keeping all campaign stakeholders updated with realistic delivery dates. Meeting agreed deadlines, continually managing expectations and ensure all expectations are met, if not exceeded
  • Ensure all written and verbal communication both internally and externally are of a positive, concise and enthusiastic nature
  • Keep all internal stakeholders updated on any relevant updates for the campaigns you are working on
  • Be able to think on your feet and make fast logical decisions
  • Prioritize daily tasks by assessing the urgency level, the value of the task and the impact of its delivery on fellow colleagues or your clients
  • Stay calm under pressure and be able to multi task and be flexible and juggle deadlines in a busy working environment
  • Show good time management, priortizaton of jobs, attending meetings on time and is well-prepared
  • Build and maintain strong relationships with all key client decision makers at both a senior and operational level in order to be commercially successful
  • Review and monitor client feedback (positive and negative) on a constant basis to ensure clients feel their needs are being met
  • Responsible for complying with Client brand guidelines, international marketing and data
  • standards and regulations
  • Responsible for complying with all internal processes to ensure quality standards and client expectations are met

Media Finance Management

  • Maintain rigorous financial management of all account, providing accurate monthly forecasts and demonstrating full commercial control over all client accounts
  • Responsible for the team’s monthly invoicing and forecasting in the campaign calendars to ensure that the team meets monthly billing targets
  • Provide excellent campaign management by proactively advising clients on media strategies, developing clear briefs that inspire media solutions that deliver results
  • Support the Account Managers in preparing campaign proposals, identifying clear deliverables, accurate budgets, realistic timelines, with ROI measurement criteria

Client Management

  • Attend client meetings or conference calls (sometimes after working hours) to take new campaign briefs, taking the lead role in a meetings /calls to understanding client requirements
  • Develop and deliver successful media campaigns from brief through to ROI
  • Work with the team to nurture their performance, skills and personal development to ensure that all campaigns are executed flawlessly from briefing to post-campaign reports
  • Ensure their campaigns are constantly delivering results and being managed to a high standard and delivered within the agreed timeline
  • Responsible for complying with all internal processes to ensure quality standards and client expectations are met

Skills, Competence and Experience

  • At least 4 years’ experience in digital media planning
  • Thinking digitally and differently, resolving problems and striving to provide clients with a remarkable experience.
  • Passionate about marketing, with experience of marketing in the Tech sector
  • Experience with integrating a digital tech stack, including DMPs for clients
  • Knowledge of deploying marketing programmes throughout the Martech stack including:
  • Data & Analytics
  • Intent platforms
  • Experience in the Digital Media space across paid, owned and earned, with specific capabilities in setting up infrastructure to support such activities.
  • Well recognized by your team and peers for confident communication and people skills.

About MOI:

When today’s always-on world means your buyers can research, reject, or shortlist your brand without even talking to you, we’ll get you into the conversation. MOI Global is a B2B creative agency connecting you with a new breed of buyer. Re-engineering your marketing eco-system to target the places they hang out and the people they listen to.

With offices in London, New York and Singapore, we help our clients deliver head turning campaigns that target international and local markets. Our services cover all aspects of a buyer's omni-channel world, including digital, social media, events, direct mail and telemarketing. Clients include Oracle, Google Cloud, Facebook, Fuji Xerox, Grab and Red Hat.   

 For more information, please visit

Other Information:

Location: Singapore/NAM (Remote working with the flexibility of commuting to MOI’s office in New York ideal.)

Office hours: Usually 9am – 6pm - However, due to workload and International client demands this could change.

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